Apalachee Parkway: 850.942.2557 • Bannerman Road: 850.894.5151

Pass It On - Owner Referral Program


By Cristin Burns, Marketing & Project Manager

Owners are the foundation of New Leaf Market. Back in the day, 200 college students and young families banded together to form the Leon County Food Co-op as a way to source affordable, healthy food. They invested their precious money—also known as owner equity—because they believed that the Co-op was a viable business model and worth supporting financially. Since then, the number of New Leaf Market owners has soared to over 10,000. Unfortunately, the number of new owners has drastically dropped off in the past year—by 25 percent.

Which is where you come in. We need your help to attract more owners. After all, it’s people like you, loyal co-op shoppers, who are best positioned to explain the benefits of ownership. Why did you join the Co-op? Was it to support a locally owned businesses? To participate in the cooperative business model? The special sales? Whatever the reason, pass it on. Your passion is our best advertising.

In order to help you help us, we have created the Owner Referral system. Cards are located at the registers. Simply fill one (or many) out with your details and hand them off to your family, friends, co-workers, and neighbors. When they join the Co-op and present the card, you will be automatically entered to win a $25 gift certificate. A winner will be pulled each month. So it’s a win, win, win, win (well, you get the picture) situation.

Owner equity is used to repair equipment (you may remember the two days with no produce cooler), purchase new equipment (hello new produce compressor), and plan for the future. Your support of the Co-op is appreciated daily. We look forward to welcoming your loved ones to the world of co-op ownership.

2014 Business of the Year2014 Locally Owned Business of the Year

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