1235 Apalachee Parkway, Tallahassee FL •  850.942.2557

What Is Your "Why"?



From an early age, this three-letter word has been worked into dinner conversations and long car rides, and is the tried-and-true response for the declarative, “Go to bed.” As we grow older, we begin to ask this question less and less. By the time we’re adults, we go about our days without thinking too much about why we do the things that we do.

Everything we do has a purpose; a method to the madness, so to speak. We sleep because we’re tired. We eat because we’re hungry. We breathe because, well, you know. It’s easy to explain why we do these things — they’re necessary for survival. It’s simply common sense. What about everything else? What about the things that we get to choose to do; the decisions that we purposefully make? What is our “Why?”

When it comes to shopping at or being an owner of a co-op market, the reason for doing so is not one-size-fits-all. It’s not as simple as, “I need to do this to survive.” It is not a necessity. It is not something that one needs to sustain life. So, why do we do it? There has to be a reason. Cost-effectiveness is not a suitable response as we all know that big-chain establishments are very good at selling a high volume of products at a low cost. There has to be something else; something more substantial.

Why do you choose organic over conventional? Why do you buy local eggs? Why do you bring your own bags to the store? Why are you vegan? Why do you only buy pasture-raised poultry? Why do you shop local? Why does any of this matter at all?

Most of us will never become household names. While that revelation may feel like a kick in the gut, it’s the simple truth. The world is a big place, after all. Right now, a mother in Florence, Italy, is whipping up her family’s special pappa al pomodoro recipe for her children; a schoolboy in Chile is neglecting his studies as he watches his father’s tanned and callused hands build a chair out of reclaimed wood; a girl in Boise, Idaho is falling in love for the very first time. In the grand scheme of things, we are so small. Ironically, the choices that we make are not.

Every choice that we make has an impact on the world around us. Every single thing we do matters. While it’s important to retain that knowledge, that knowledge means nothing if we don’t know why we make the choices that we make. The only way to truly know why is to ask ourselves that very question every single day.

Growing a community of conscious consumers doesn’t happen overnight. It takes time. It takes patience. It takes one question: What is your “Why?”



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