1235 Apalachee Parkway, Tallahassee FL •  850.942.2557

New Leaf Market Raises $5,000 to Save the Apalach


By Cristin Burns, Marketing Manager

New Leaf Market and SweetWater Brewing Company teamed up to help protect one of Florida’s most important natural resources, the Apalachicola River and Bay. Over five weeks, New Leaf Market collected donations at the register, sold limited edition t-shirts and held a special all SweetWater beer tasting, all of which raised $4,679. The Co-op donated an additional $321 to make it an even $5,000!

Our gratitude goes out to the community that embraced this fundraiser with enthusiasm, to the cashiers who passionately educated customers about the program and to SweetWater Brewing for supplying support materials, cashier incentives and for connecting the Co-op with Apalachicola Riverkeeper.

New Leaf Market is proud to support the Apalachicola Riverkeeper. 
The Apalachicola River, floodplain and bay system is a National Treasure. It is know for having the highest documented number of biological species of any river system in North America. Apalachicola Bay is one of the most productive estuaries in the northern hemisphere, providing 90% of the oysters harvested in Florida and over 10% of the oysters harvested nationally. The integrity of its primary ecological functions remain intact today much as it did over 100 years ago. The Apalachicola Riverkeeper works to protect the river and bay against the threats to this incredible natural resource.

One of the greatest threats to the river and bay is the loss of life-sustaining flows that maintain fish, frogs, turtles and the entire wildlife habitat. The local communities along the river and bay depend on the Apalachicola River for their economic, social and cultural well being, including fisherman, hunters and many recreational activities. It has been documented that the fresh water flows and nutrients carried by the Apalachicola River sustain not only the Apalachicola Bay but also the fishing habitat over 200 miles offshore. Over 90% of all commercially harvested species in the Gulf spend part of their life cycle in the Bay. Water withdrawals in the upstream states of Georgia and Alabama are impacting these life-sustaining flows. Apalachicola Riverkeper has joined with stakeholders from throughout the Apalachicola-Chattahoochee-Flint (ACF) River system to work collaboratively to resolve this issue, which has been mired in litigation for over 20 years.

For more information about Apalachicola Riverkeeper, call 850.653.8936 or visit www.apalachicolariverkeeper.org.


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