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pet food

Add Life to Your Pets

By Sandy Beck

If you shop at New Leaf Market Co-op, you are probably conscious about what you eat. Do the animals you love deserve anything less?

A gazillion brands of pet food—canned, dry and moist—fill the shelves of our local chain supermarkets, providing us with as many head-spinning choices as we are faced with on the human breakfast cereal aisle.

Slick Madison Avenue marketers spin out TV commercials and magazine ads that would have us believe commercially prepared pet foods, like Purina, will provide our beloved pets with a “carefully balanced, natural” diet.

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